AI-moderated interviews for design and research

Fifty interviews in the time it takes to book five.

Send one link to participants. Roux runs each interview, probes the vague answers, and turns every session into themes with the quotes behind them. Save your live sessions for the deep dives.

  1. 1Send one link

    Research invite: 10 minutes on group trips

    Zola at Wayfareto Research panel (200)

    Planned a trip with friends this year? Tell our AI interviewer how it went:

    helloroux.com

    Please provide input on Wayfare trip study

    A 10 minute conversation about the last trip you planned.

    Sent to 200142 opened

  2. 2Roux interviews every participant

    Wayfare trip studyTheo

    Tell me about the last trip you planned with friends.

    0:18A bachelor party. Twelve people. Chaos.
    Follow-up

    Where did it get chaotic?

    Collecting money. I fronted everything.

    How did you keep track of who paid?

    A spreadsheet and a lot of reminders.
    Reply by voice or text

  3. 3You get the answer

    Readout

    Reading 0 participant conversations

    Collecting money is the hardest part.

    Hardest part of a group trip

    • Collecting money52%
    • Picking dates17%
    • Booking a stay14%
    • Group updates10%
    • Choosing where7%

    “Collecting money. I fronted everything.” Theo

    Do next: Prototype split payments first

Reach participants anywhere

  • Gmail
  • Slack
  • Intercom
  • Discord
  • User Interviews

Connects to

  • Linear
  • Notion
  • Slack
  • ChatGPT
  • Claude

Real conversations on a sprint schedule.

The reach of a survey with the follow-ups of an interview.

  • Patterns, not anecdotes

    Five sessions are easy to wave away as anecdotes. Fifty show the pattern and the people behind it.

  • Follow-ups on every answer

    Start from questions about real past behavior. Roux probes the vague answers, so you hear what people did, not what they’d do.

  • Synthesis with receipts

    Every theme links to the quotes behind it. Check the evidence before it goes in the deck.

  • Fits inside a sprint

    Send it Monday, read it Wednesday, design with it Thursday. No scheduling and no time zones.

Where Roux fits in a research round

Use it for breadth. Keep live sessions for depth.

  1. KickoffRoux

    Stakeholder interviews

    Ask the team what they need to learn and what they already believe. Find the assumptions to test.

  2. DiscoveryRoux

    Participant interviews

    Talk to fifty participants about what they actually do. See the patterns before you sketch.

  3. DesignYou

    Prototype tests

    Run a handful of live sessions on the prototype. You already know which problem it has to solve.

  4. After launchRoux

    Did it help?

    Ask the same opening question of people on the new design. Compare it to round one.

What do you wish you knew before the next sprint?

Pick a question. This is the readout Roux hands back.

Tell me about the last trip you planned with friends

58 participants replied · Anonymous

Sample

The answer

Collecting money is the worst part. Most organizers pay for everyone upfront, then chase friends for months.

0%

said money was the hardest part

0%

paid upfront for the whole group

0%

are still owed money

In their words

“I paid for the house in March. I was still asking for money in June.”
Participant, organized 3 trips

Do this next

  1. Prototype split payments first
  2. Test reminders that don’t feel awkward
  3. Park the itinerary builder for now

Questions designers and researchers ask

Does this replace live research?

No. Use Roux for breadth: dozens of conversations about real behavior. Keep moderated sessions for usability testing and the deep dives it points you to.

What about leading questions?

You approve every question before it goes out, and you can try the link yourself first. Start from the User Research template, which asks about what people do today. Follow-ups use each person’s own words, and every transcript is there to check.

Where do participants come from?

You bring them: your panel, an email list, an in-app message, or a recruiting service. Roux doesn’t handle incentives, so use email-verified mode to see who finished, then pay them as usual.

Can participants stay anonymous?

Yes. Run it anonymous, named, or email-verified, and tell people which in your invite. They can answer by voice or text, and nobody needs an account.

What does it cost?

It’s free to start. Plans for research teams are on the pricing page.

Talk to fifty people before Friday.

Send one link today. Design with real stories this week.

40+ hrs
to run and synthesize fifty live interviews. With Roux, you read one readout.
10 min
for each participant, by voice or text, on their schedule.
Same day
themes once responses are in, with every quote one click away.
Create your first Roux free

Free to start. Participants don’t need an account.